Sign up new supporters for the email list and social channels at in-person events.Promote the campaign website in all print materials and broadcast advertising.In the middle period between the candidate’s announcement and the actual voting, list-building and fundraising dominate the agenda.
Identify other prominent online voices, including Twitter activists and frequent commenters on local political sites, with an eye toward recruiting them to support the campaign when possible. Identify relevant (usually local or statewide) political blogs or other online communities based on audience and topic. Encourage local political activists to follow your digital channels. 
Run Google and Facebook ads to build name recognition and the campaign’s list, spending at least a few dollars per day at first. Establish other social media channels if appropriate. Establish YouTube channel, even if the only content is your announcement video. Establish Facebook page and Twitter feed. Set up and launch website with integrated supporter signup/CRM/fundraising system. Begin monitoring the race set up Google Alerts on the candidate and opponent. Down-ballot campaigns are likely to get a much later start, taking these steps between a few months and a year of the primary or the general election, depending on which will be contested. For a presidential race, this stage should have taken place a year before the first primaries. 
Phase One: Getting Establishedįirst, campaigns need to focus on getting the basics right, a process that may take from a few days to a few weeks. Pick up your copy of the book today to learn more about each of the ideas below. While sample plan below is designed to help candidates run better digital campaigns for elected office, many of the ideas also apply to the world of issue advocacy and personal political activism. Ebook excerpt! The following draws from Chapter Five of the latest edition “How to Use the Internet to Change the World - and Win Elections”.
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